Vale the Digital Agencyread — September 2014
I’ve been reading a lot of trite about the traditional Above the Line Agency hearing an increasingly louder death knell, and the new modern amazing Digital Agency is here to save the day. Cause they get it. That in a few years it will be Digital Agencies running the land, free to roam and solve huge business problems.
The thing is that the less than humble digital agency has just as much to worry about.
While digital is most certainly changing the way that businesses conduct advertising and allocate spend, it’s still very new. It’s also far less refined and confirmed.
What it has brought us however is data, and the data to make scientific decisions about who and what we market to.Cont. reading