Beyond ‘kind of like milk’ experiences

The experience of decisions—and the act of making decisions—is a costly exercise for our brains. Mark Zuckerberg chooses to wear the same outfit each day, as did Steve Jobs, so that they are able to save as much cognitive energy for important decisions as they can.

There’s a lot of evidence to suggest that decisions as simple as what to wear takes a huge toll on our overall ability to make decisions throughout the day. Each decision we make—regardless of it’s importance—requires energy, of which we have a finite amount.

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Sorry, it's just a sauce bottle

Just give me the damned sauce

Improved usefulness of sauce bottles is a result of technological advancements; not the wonderful process of human-centric design. Claiming it is a tremendous feat for User Experience is a dramatic misunderstanding of both User Interface and User Experience; and ultimately that they aren't both aspects of the same process.

Why then if no one seemed to mind how sauce was delivered—at a speed of 0.028mph from the glass bottle—is there all this hoopla about the modern sauce bottle being a great example of User Experience?

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Culture is more than entertainment; it is an experience

Culture is more than entertainment

As both customer and staff experience become the priority for businesses, governments, and education there is an increasing push towards a culture of collaboration and productivity.

While the intention of improving culture within an organisation is with the best of intention, the execution often falls short as a result of the perception of culture is wildly innacurate.

For many organisations culture is merely lip service, and delivered in the form of entertainment, which is something overly simple. Culture is percieved as that can be thrust upon employees overnight in the form of table tennis, movie nights, cheap lunches, et al.

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A Smart Campus isn't a project

Smart Campuses are to universities what ‘Digital’ was to modern business a few years ago, and that’s a huge problem.

One of the larger trends of 2014/2015 has been the change of stance in how Businesses see digital; namely as a cultural movement rather than a ‘project’ within a programme of initiatives.

We see brands like Telstra take on the task of digitising it’s business with a 500m self investment, and a dedicated internal team to champion the movement, Digital First.

In a similar sense the emergence of the smart campus is, for most educational institutions, a project that should be treated as an entire paradigm shift in the way that we all want to absorb education.

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