Beyond ‘kind of like milk’ experiencesread — June 2016
The experience of decisions—and the act of making decisions—is a costly exercise for our brains. Mark Zuckerberg chooses to wear the same outfit each day, as did Steve Jobs, so that they are able to save as much cognitive energy for important decisions as they can.
There’s a lot of evidence to suggest that decisions as simple as what to wear takes a huge toll on our overall ability to make decisions throughout the day. Each decision we make—regardless of it’s importance—requires energy, of which we have a finite amount.Cont. reading